iPhone 16 Pro PREORDER ONLINE FOR PICKUP AFTER SEPTEMBER 20

STUNNING TITANIUM DESIGN—iPhone 16 Pro has a strong and light titanium design with a larger 6.3-inch Super Retina XDR display.² It’s remarkably durable with the latest-generation Ceramic Shield material that’s 2x tougher than any smartphone glass.

BUILT FOR APPLE INTELLIGENCE—Apple Intelligence is the personal intelligence system that helps you write, express yourself and get things done effortlessly. With groundbreaking privacy protections, it gives you peace of mind that no one else can access your data—not even Apple. Apple Intelligence coming December 2024.¹

TAKE TOTAL CAMERA CONTROL—Camera Control gives you an easier way to quickly access camera tools, like zoom or depth of field, so you can take the perfect shot in record time.

MAGNIFICENT SHOTS—Take your videos to a whole new level with 4K 120 fps Dolby Vision, enabled by the 48MP Fusion camera. The improved 48MP Ultra Wide camera lets you capture mesmerizing detail in macro photos and wide-angle shots.

PHOTOGRAPHIC STYLES—The latest-generation Photographic Styles give you greater creative flexibility, so you can make every photo even more you. And thanks to advances in the image pipeline, you can now reverse any style, any time.

THE POWER OF A18 PRO—A18 Pro chip enables Apple Intelligence with a faster Neural Engine, improved CPU and GPU, and a big jump in memory bandwidth. It also drives advanced video and photo features and powers AAA gaming.

A HUGE LEAP IN BATTERY LIFE—iPhone 16 Pro delivers an incredibly power-efficient performance with up to 27 hours video playback.³ Charge via USB-C or snap on a MagSafe charger for faster wireless charging.⁴

CUSTOMIZE YOUR IPHONE—With iOS 18 you can tint your Home Screen icons with any colour. Find your favourite shots faster in the redesigned Photos app. And add playful, animated effects to any word, phrase or emoji in iMessage.⁵

SATELLITE CONNECTIVITY—If you don't have cell service or Wi-Fi, iPhone can connect to a satellite so you can send and receive messages and Tapbacks.⁶ In a severe car crash, iPhone can connect to emergency services when you can't.⁷

Go to apple.com/ca/iphone/compare for a complete set.

¹Apple Intelligence will be available in beta on all iPhone 16 models, iPhone 15 Pro and iPhone 15 Pro Max, with Siri and device language set to U.S. English, as an iOS 18 update in October 2024. Canadian English support available December 2024. Some features and support for additional languages, including Canadian French, Japanese and Spanish, will be coming over the course of the next year.

²The displays have rounded corners. When measured as a rectangle, the screen is 6.12 inches (iPhone 16), 6.69 inches (iPhone 16 Plus), 6.27 inches (iPhone 16 Pro) or 6.86 inches (iPhone Pro Max) diagonally. Actual viewable area is less.

³Battery life varies by use and configuration. See apple.com/ca/batteries for more information.

⁴Accessories sold separately.

⁵Some features may not be available for all countries or all areas.

⁶Emergency SOS and Messages via satellite are included for free for two years with the activation of any iPhone 14 or later model. Connection and response times vary based on location, site conditions and other factors. Messages via satellite requires a carrier plan. SMS messaging via satellite is available on supported carriers. SMS message rates may apply. See support.apple.com/kb/HT213885 for more information.

⁷iPhone 16 and iPhone 16 Pro can detect a severe car crash and call for help. Requires a cellular connection or Wi-Fi calling.